Seminar: “Media support for enterprises in Vietnam”

 
The delegates attending the conference were Mr. To Hoai Nam, Vice President cum  General Secretary of VINASME, Mr. Dinh Quang Ngu, President of Vietnam Advertising Association, Mr. Tran Ba Dung, Head division of profession of Vietnam Journalists Association, Mr. Nguyen Thanh Hung, Vice president cum General Secretary of Vietnam E-commerce Association, Mr. Nguyen Viet The, Vice president of Vietnam Internet Association, Mr. Nguyen Huu Cuong, President of Hanoi Real Estate Club and representatives of some socio- professional organizations supporting  the program.
 
According to Mr. To Hoai Nam, VWAEP aims to assist enterprises community in commodity consumption, inventory liberation, real estate promotion through “commodity exchanges” program. After 4 months of implementation,  VMAEP has been sponsored and directed by the organizers of  the “Vietnamese give priority to use Vietnamese Goods” campaign. Many socio-professional organizations took part in this program such as VINASME, Vietnam Advertising Association, Vietnam Journalists Association, Vietnam Digital Communication Association, Vietnam Private Business Association, Vietnam E-commerce Association, Vietnam Internet Association, Vietnam national Real Estate Association, Vietnam Chamber of Commerce and Industry, Vietnam’s Association of Foreign Invested Enterprises…  
Participants appreciated the value and purpose of VMAEP as well as the vital role of communication and socio- professional organizations in supporting commodity consumption (including tangible and intangible goods), brand and image promotion, challenges overcoming for enterprises community. This was the first combination of socio- professional organizations and government policies to  aid  companies.
 
Mr. Nguyen Thanh Hung evaluated “commodity exchanges” program as the linkage between modern and classic factors. Modern factor is  the using of internet for connecting the exchange demand in wide range, while classic factor is the using of the exchange method used for long time prior  the existence of currency. Establishing an own trade portal for serving enterprises community was indispensable. 
Mr.Tran Ba Dung appreciated the consensus of many organizations in VWAEP. Today, Vietnam has 812 press agencies, 67 radio broadcastings,  many television broadcastings, and thousand of websites. Vietnam Journalists Association usually organizes programs to accompany and support companies. He believed that the combination of a  great number of news agencies, the solidarity of involved organizations and the enthusiastic response of businesses would make VWAEP successful.


Mr.Nguyen Huu Cuong stated that commodity serving general demand mostly in connection with real estate area. Presently, there are more than 900 occupations in relation to this area. Vietnam was in the era of integration, hence aid for business was increasingly crucial.
 
Responding to the frequent asked questions of participants, Mr. To Hoai Nam affirmed that the objective of the program was supporting enterprises community, thus organizers would build official portal with technical assistance of Vietnam E-commerce Association and Vietnam Internet association for enterprises community to registry and find exchange demand. The organizers would collect feedbacks and do practical research to complete the process of commodity exchange. He also believed that this program would be successful by getting support from press agencies, enterprises community and central steering committee of the “Vietnamese give priority to use Vietnamese Goods” campaign.